Tourism inDufferin

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Consultation for this project has concluded. In January 2021 the Dufferin County Tourism Strategy and Action Plan was completed.

Click here to view the Tourism Strategy and Action Plan.



In June 2020, Dufferin County in partnership with consultancy Bannikin Travel & Tourism, began developing a five-year Tourism Strategy and Action Plan. This is a major initiative led by the County's Economic Development Team and is being created in complimentary efforts with the Town of Orangeville. This strategy is being created with the interest of stimulating visitation to the region with a defined vision, and in support of its economic development.


Consultation for this project has concluded. In January 2021 the Dufferin County Tourism Strategy and Action Plan was completed.

Click here to view the Tourism Strategy and Action Plan.



In June 2020, Dufferin County in partnership with consultancy Bannikin Travel & Tourism, began developing a five-year Tourism Strategy and Action Plan. This is a major initiative led by the County's Economic Development Team and is being created in complimentary efforts with the Town of Orangeville. This strategy is being created with the interest of stimulating visitation to the region with a defined vision, and in support of its economic development.

With the implementation of this strategy, we will be highlighting all of Dufferin County's assets including where you can:

  • Dine inDufferin
  • Discover inDufferin
  • Experience inDufferin
  • Explore inDufferin
  • Grow inDufferin
  • Play inDufferin
  • Shop inDufferin
  • Stay inDufferin
  • CLOSED: This survey has concluded.

    Thanks for joining us!

    Given your on-the-ground understanding of Dufferin County and its tourism potential, we’re grateful that you’re willing to participate in this online survey. Our independent consultants, Bannikin Travel and Tourism, will only analyze the findings – no personal or identifiable data is being collected. It will take about 20 minutes to complete, and if you need any additional incentive, we are giving $1 per submission to the Orangeville Food Bank.

    We know that the impacts of Covid-19 make it difficult to plan ahead when there are so many uncertainties, so with that in mind, we ask that you approach your answers as they relate to the current environment and your expectations for what’s to come, versus relying on pre-Covid-19 circumstances.

    The survey will close on September 19 at 5 p.m.

    For more info about the Tourism Strategy and Action Plan development, please review this link: https://joinindufferin.com/tourism-in-dufferin

    If you have any questions on the plan, the creation process and/or the survey, please contact Project Lead Terrilyn Kunopaski directly at terrilyn@bannikin.com

    We thank you in advance for your participation! 

    Sincerely, 

    Karisa Downey

    The County of Dufferin


    Definitions

    Dufferin County / the County: The region including Amaranth, East Garafraxa, Grand Valley, Melancthon, Mono, Mulmur, Orangeville and Shelburne.


    Demand generator: Any event, attraction, accommodation, activity, festival or other initiative that may be considered the primary motivator for a tourist visit. 


    Destination: A place to which people plan to visit for a well-defined reason, and spend their time and money.


    Tourism asset / tourism product / tourism service: Any event, attraction, experience, service or otherwise that supports the delivery of tourism. 


    Tourism ready: An understanding of tourism by leadership combined with a solid product or service offering, supported by necessary marketing, staff, etc. to offer holistic and positive experiences to visitors and potential visitors. 


    Packages: Where and when multiple service providers act in concert to provide a pre-set "product/experience." For example: Stay and Dine package, Event and Stay package, Activity and Meal package, etc.

    Consultation has concluded
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