Tourism inDufferin

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In June 2020, Dufferin County in partnership with consultancy Bannikin Travel & Tourism, began developing a five-year Tourism Strategy and Action Plan. This is a major initiative led by the County's Economic Development Team and is being created in complimentary efforts with the Town of Orangeville. This strategy is being created with the interest of stimulating visitation to the region with a defined vision, and in support of its economic development.

With the implementation of this strategy, we will be highlighting all of Dufferin County's assets including where you can:

  • Dine inDufferin
  • Discover inDufferin
  • Experience inDufferin
  • Explore inDufferin
  • Grow inDufferin

In June 2020, Dufferin County in partnership with consultancy Bannikin Travel & Tourism, began developing a five-year Tourism Strategy and Action Plan. This is a major initiative led by the County's Economic Development Team and is being created in complimentary efforts with the Town of Orangeville. This strategy is being created with the interest of stimulating visitation to the region with a defined vision, and in support of its economic development.

With the implementation of this strategy, we will be highlighting all of Dufferin County's assets including where you can:

  • Dine inDufferin
  • Discover inDufferin
  • Experience inDufferin
  • Explore inDufferin
  • Grow inDufferin
  • Play inDufferin
  • Shop inDufferin
  • Stay inDufferin


PROJECT UPDATES


The Stakeholder Survey has launched! (August, 2020)

As a Dufferin County business owner, you are invited to participate in the online Stakeholder Survey. The Survey results will allow our independent consultants, Bannikin Travel and Tourism help us as a County create a Tourism Strategy & Action Plan that will better compliment our community.

For every survey completed, $1.00 will be donated to the Orangeville Food Bank!

You have a chance to have your say!

________________________________________________________________________________________________________

Public Information Session Complete! (August 2020)

The Public Information Session for Dufferin County’s five-year Tourism Strategy & Action Plan is complete! Thank you to everyone who attended from throughout the County — your input and ideas will be invaluable in ensuring County-wide efforts for tourism development are complementary to one another.

Highlights from the session include:

  • A conversation about the great outdoors: No doubt, Dufferin County’s natural assets are important draws to the area for prospective tourists, whether for cycling, hiking, fishing, skiing - and the list goes on. The trails offer a particular opportunity, though some say more needs to be done on a County level to support trail maintenance and development.

  • A look at its roots: Indeed, there is an opportunity for agricultural businesses in the area to leverage tourism for long-term business development and success. How exactly? It’s one of the many important considerations being made as the Strategy comes together.

  • Pull back the curtain: The arts and culture scene in Dufferin County is unmatched, according to many. Local artists and artisans will play a pivotal role in Dufferin County’s identity as a destination.

  • 24/7, year-round: Because of its diverse assets, which also include the charming small towns throughout, there is great potential to attract visitors year-round, and in every season. Plus, tourism has potential to drive business to those who might long be suffering the impacts of Covid-19.

  • A common cause: We’ve heard you loud and clear; tourism, sure, but not too much. The community is largely in support of tourism development so long as it’s done in a manner that does not compromise the strengths of the region, disrupt or damage the natural assets, nor impede the quality of life for those who live there.

  • People coming and going: Some perceive there to be two unique target markets: visitors who will spend a day in the County, and others who might stay a few nights.

  • Putting it all together: In order to engage with prospective visitors, creating dynamic, unique and entertaining itineraries that appeal to unique tourist sensibilities will be paramount to ensuring people can explore the County in a positive way that will have them coming back time and again.

  • Areas of concern: There is some groundwork that needs to be done before tourism takes off in the region. For example, some businesses are not tourism ready; there is a perceived lack of accommodation options; and lack of brand/location awareness. These will be important to keep top of mind as our consulting team puts pen to paper on the Strategy!


If you missed it, you can still provide your input by emailing terrilyn@bannikin.com.


Recordings of the conversation, both in audio-only or video format, as well as a preview of the chat that took place throughout the event, can be found here.


"It's our intention to develop a plan that would serve to unify and elevate the entire region as a destination. Dufferin County has a lot of incredible things to offer, and we're optimistic about the opportunities for local tourism and what that might mean to our communities and economy." Darren White (Warden, Dufferin County)

  • CLOSED: This survey has concluded.

    Thanks for joining us!

    Given your on-the-ground understanding of Dufferin County and its tourism potential, we’re grateful that you’re willing to participate in this online survey. Our independent consultants, Bannikin Travel and Tourism, will only analyze the findings – no personal or identifiable data is being collected. It will take about 20 minutes to complete, and if you need any additional incentive, we are giving $1 per submission to the Orangeville Food Bank.

    We know that the impacts of Covid-19 make it difficult to plan ahead when there are so many uncertainties, so with that in mind, we ask that you approach your answers as they relate to the current environment and your expectations for what’s to come, versus relying on pre-Covid-19 circumstances.

    The survey will close on September 19 at 5 p.m.

    For more info about the Tourism Strategy and Action Plan development, please review this link: https://joinindufferin.com/tourism-in-dufferin

    If you have any questions on the plan, the creation process and/or the survey, please contact Project Lead Terrilyn Kunopaski directly at terrilyn@bannikin.com

    We thank you in advance for your participation! 

    Sincerely, 

    Karisa Downey

    The County of Dufferin

    Definitions

    Dufferin County / the County: The region including Amaranth, East Garafraxa, Grand Valley, Melancthon, Mono, Mulmur, Orangeville and Shelburne.


    Demand generator: Any event, attraction, accommodation, activity, festival or other initiative that may be considered the primary motivator for a tourist visit. 


    Destination: A place to which people plan to visit for a well-defined reason, and spend their time and money.


    Tourism asset / tourism product / tourism service: Any event, attraction, experience, service or otherwise that supports the delivery of tourism. 


    Tourism ready: An understanding of tourism by leadership combined with a solid product or service offering, supported by necessary marketing, staff, etc. to offer holistic and positive experiences to visitors and potential visitors. 


    Packages: Where and when multiple service providers act in concert to provide a pre-set "product/experience." For example: Stay and Dine package, Event and Stay package, Activity and Meal package, etc.

    Complete Form
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